What to avoid when starting a website

6 min readJan 13, 2023

If you're an entrepreneur, web developer, or content marketer and want to start your own business, creating your website is the best way to get off the ground. Although it initially seems complicated (like designing something engaging), many methods exist for building a professional-looking website. Launching a website using a shared site like WordPress or Blogger is quick and easy. But what are some common obstacles people face when launching their website, and how can you avoid them? Knowing what to implement in a website and what not to do can be complicated for people new to website design. I want to help you avoid common pitfalls newcomers face when designing a website in today's age.


Common Web Design Hurdles

There are four common hurdles newcomers must overcome when launching their site. Those are deciding the website's theme, Implementing Dynamic Elements using JavaScriupt, and integrating SEO (Search Engine Optimization) and content.

Errors in these four categories can cost revenue, traffic, and more. There are countless mistakes newcomers can make that are wider than these 4. However, these four are the most important and can define how someone can view your website.


Let’s help you avoid making these mistakes on your website so that you don’t have to deal with any negative repercussions later.


The theme of your website is the first one. The theme of your website is a significant part of a website. The website theme is the first thing people see when they visit your site — you only get one chance to deliver a great first impression. Sadly, this is often where many website owners make common mistakes that could cost them dearly. Only some have a high budget for design, so if you have to choose between having something friendly or affordable, keep it reasonable if you have more money to go around, do something extra unique on your layout, and go all out on the design of your site (or hire someone else who can). Choose carefully which themes you purchase, as they may affect how your pages look to visitors.

Always look for themes with good ratings and strong reviews. How your website looks can be a crucial indicator of whether people stay on your site and look into what you offer. This can be crucial for an online store to attract customers. Your design must correlate with what you're selling. They need to connect. For example, if you are an online store selling children's books, your website's color scheme must go along with that and fit into what you're selling. For a blogger, if you want people interested in what you have to share, making your website more appealing can help you do just that and attract people to what you're sharing.


In web design, your website should not lack dynamic elements and have good JavaScript utilization. There are many benefits when you include JavaScript in your website. Some of these benefits include performance, security, and speed. You should utilize dynamic elements in your website to the fullest. The active elements make it fun and exciting for people to interact with your website. You can do this by implementing the use of Javascript.

Most features found on a web page are static. Static pages don't move and are primarily dull. That's why branching out your website and adding dynamic elements is essential. Examples of active elements are videos, imagery, etc. Videos are a great way to capture someone's time and get them interested in what you have to sell. A video can be an excellent way to inform people and ultimately win them to spend money on your website. Having colorful images can elevate your product can push customers to buy your product. It will bring traffic and revenue if you have an online store. Implementing these things can go a long way toward the success of your website.

Search Engine Optimization

You should have good keyword usage on your website during the web design. If you optimize for SEO (Search Engine Optimization), you need keywords to be useful for your ranking and exposure. Incorporate your keywords if your home page is the prime landing page for traffic. For example, if you are selling clothing, then you would want keywords on the page where you can buy the shirts. Doing this can make it easier for customers to quickly figure out what to believe rather than spending minutes navigating your site to find what they are looking for. This can drive away customers if they need help finding what they want quickly.

Another example would be a blog. Search Engine Optimization is a crucial marketing strategy online businesses use to make traversing their website as simple as possible. If someone is looking for something, mentioning it on the page where they can find it is much more helpful than putting a link to another website. This will ultimately move people away from what you're sharing. Also, when people search for what you're selling on a browser, your work will be the top link people will click on. This generates a lot of traffic for your website and shines a light on your website.


Creating exciting attention-grabbing titles and putting images and text into your website is crucial for website content. Less text can ruin your design, and ideas that don't relate to your theme also ruin your plan. Pictures that don't correlate with your theme are also detrimental to the overall theme of your website. When designing your website, you must have content. Content fills your web page with the information and body it needs. The way you Integrate content into your website should be split into proportions. If you are making an online store, having a small amount of text is good. This will make it so the site is more about purchasing what you have to sell than what you have to say. This can be perfect, however, for a blog.

Blogs are where writers share things, and more text would be needed. It's always essential to have consistency throughout your website. You can achieve this by keeping a good image and text ratio. For example, for a blog, after every paragraph or idea, there must be an image to go with it. This will make it more straightforward for people going through your blog to differentiate each section. Having too much blank space on a website is sometimes a good idea. This can make your website appear incomplete in the viewer's eyes. Content makes up your website; knowing where to put content is crucial in the long run. Depending on what you're going for, content is the most important thing, and it's straightforward to make a mistake in this aspect of website making.


Creating and starting a website can take a lot of work. It will take time, effort, and the right resources to succeed. You will have to overcome many obstacles and adversaries when making your website. Whether you are a do-it-yourself or a website designer, I have provided four barriers that are very common and crucial for a website's success. Knowing about obstacles such as these four can hugely impact a website and bring many benefits. Not only that, but knowing what to do and avoid can bring in traffic, revenue, and exposure for your brand or store. Remember that these are a few obstacles a website builder may experience, but websites can miss many other elements!




A Seattle web design and online marketing agency that delivers high-end websites. A passion for web development and SEO.