What is needed to create a Web Design Agency?

What is a Web Design agency?:

Creating goals and knowing where you want to head is the first step toward building your agency. However, before you even set your pen to the paper or fingers to your keyboard, understanding what a web design agency is, lies higher on your list of things to do. A web design agency focuses on the looks and aesthetics of a web page. Although this may sound like creating a web page, it is different. Constructing a web page from how it runs to the functionality is the responsibility of the web development team/agency. Web development works with code such as HTML or PHP to produce a web page. As for a web design agency, you will find a graphic designer team who works on the logos, color schemes, branding, and other aspects where color and style are essential.

  1. Alignment — clean and organized design
  2. Hierarchy — creating a page that emphasizes important aspects by changing the style of elements
  3. Contrast — draws attention through differences in components/mediums
  4. Repetition — keeping the page organized by tying pieces together.
  5. Proximity — logically keeping things organized
  6. Balance — visual flow and stability of a website
  7. Color — tying the elements and page together — sets the mood
  8. Space — helps to highlight important information — limiting distractions

Goals for the company:

Once you understand what a web design agency is, you can move on to setting your goals. Setting goals for yourself and your company is like drawing a blueprint for a house. Without a blueprint, constructors wouldn't know where to start or build the house, which applies to creating a company. Without goals, you wouldn't know where to start or how to take your ideas to the next level. However, not just any kind of goal can be written down and implemented. To start, you need to consider your company's mission, what you want to achieve, and why you create a web agency. Then you want to think about your clients, such as how you want them to find you. When do you want to land your first project? How many clients can you take on each month, or how many clients do you want each month?

Create a website and online portfolio:

Now that you have moved past the journey's foundation steps, it is time to get creative. Knowing what path you want to follow is excellent, but not knowing what style you want to portray yourself can affect your web agency's efficiency. When constructing your website and portfolio, you want to remember that this is the first impression viewers will have of you. Designing a website isn't just about looks. It is also an extension of yourself and who you are. Creating a website that displays your skills and creativity will show how your agency is better than others. A website is the first thing viewers will see when they click on the link. However, the next place that will be visited is your portfolio.

What types of jobs are in the agency?:

A web designer is a general term for the various available jobs. Web design isn't just about making a website look pretty. There are also many other aspects to it. These different aspects will have different job titles, and all these positions build a website. Some of these jobs include:

Account Director/Manager

Account Director/Managers are in charge of customer service, whether working out the contract or answering questions about the company. This is the person who is the middleman between the clients and the agency. These are the people that clients will meet up with and discuss their plans and ideas before it makes their way to the drawing board.

Art Director

The art director is the overseer of the projects in the studios. They ensure that the webpage meets the client's requirements, and the clients will see nothing until it approves.

Creative Director

The creative director is in charge of the overall quality of the projects. Their job is to lead the team with a keen eye and develop new and innovative ideas to satisfy the client's requirements.

Graphic designer

Graphic designers are in charge of corporate branding and logo design. Their job is to develop creative strategies that will accompany the rest of the web page. They must be able to adapt to any given assignment and successfully produce logos with various elements incorporated.

UI/UX designer

A UI/UX designer is in charge of anything screen-based. They are not only to make the page look good, but they must also make sure that it works correctly. A website has many different parts, and it is the designer's job to ensure that any problems that may happen will be solved to help businesses run smoothly.

Digital Marketers

Digital marketers focus on getting the website noticed online. There will usually be a sub-set of skilled individuals: SEO expertise, web analytics, content writers, and social media professionals.

Experiences needed:

Being prepared and knowing what positions your agency will offer is excellent. However, you can't just let anyone take on those positions. Before posting these jobs, you need to set out requirements for them. Experience will vary throughout the careers, but having the basic requirements listed is the foundation that can later be built upon. One of the most fundamental skills that any web designer should know is how to use design using software such as Photoshop, Sketch, and Illustrator. Mastering this software allows you to bring the best of your abilities and produce the best work possible. The software is here to assist you in creating drafts or final products. Although some designers will create directly on the web page, using the software will help you be ahead in your creations' quality.

Services provided

You can work on the external actions now that you have all of your internal steps. The steps aren't just finding clients and signing contracts with them and the services you will provide to them. Some services that are commonly offered are:

  1. Logo design — Creates logo designs for the website or company brand
  2. Photography — Doing photoshoots for clients. Images will be used on the website
  3. Videography — Creates videos for advertising and marketing purposes
  4. Content writing — Creating content not just for text-based content but also for blogs and social media posts
  5. Marketing — Taking your brand to your users. Supervises all stages of the project
  6. Studio managing — Ensuring everything suns well in the studio by taking care of the admins
  7. Brand strategy — maintains brand through research and analysis of trends
  8. Copywriter — In charge of coming up with slogans and scripts for the studio


Now that you have created most of your plan and agency, it's time to consider the cost. Not all websites created will be charged at the same price. There are many different types of websites, and there are various categories that they fall into. Each class will have its criteria that set its price. For example, some of the types to consider and their prices are:

  • Small business website(8 to 16 pages) — $2,000 to $9,000
  • Large business website(25 to 75 pages) — $10,000 to $35,000
  • E-Commerce website(100 to 1,000) — $5,000 to $55,000
  • Database website(20 to 2,000) — $6,000 to $75,000

Takeaway on Web Design Agency

Building your web design agency is not an easy task. Everything in this world has a path and must follow, and creating a web design agency is not an exception. However, some steps can be taken to help ease the process. So, when you are ready to create your own company, try to follow these steps and see where they will lead you. As long as you follow these steps starting your own company from scratch won't seem as intimidating as it appears.




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A Seattle web design and online marketing agency that delivers high-end websites. A passion for web development and SEO.