What is a Tag Manager?


Information about Tag managers

First off, digital marketing thrives on data. No matter what kind of website you or someone else has, you need data to fix and change parts of the website, and this is on a larger scale when it comes to more significant e-commerce sites. Hence, it is crucial to understand how people engage on websites. An analytics program can help but not as much as a tag manager. The tag manager is a system designed to help manage the cycle of e-marketing tags. They use these tags or snippets of code to collect the information and send it to either a collection team or third parties as it’s valuable to a seller.

Tag Manager Functions

There are many different ways to track a website and app, and with the design of the tag manager, you can change the tag whenever you want. It is easy to use with a minor error with quick loading and lets you accurately collect reliable data. There will be points when you may not need to use tag managers, but knowing the best ways or when can help you.

When You Should Use a Tag Manager

Now you might be thinking, when should someone use a tag manager? There are many cases of when you should, considering that having the tag manager can help collect data you would use almost any time you want to collect some data. You can track almost anything going on within a website or application. For example, since videos are popular, you can monitor the activities on videos to see their popularity. This also depends on what type of data you are collecting. Are you trying to find submissions from a form, trace the number of clicks on a link, or scrolling behavior? There are multiple things you can track with a tag manager. All data used within a website can help reform it to fit the user base and increase traffic.

Tag Managers Brands

A few have been produced, but there are three that stand out. The first will be Tealium IQ. The tool is designed for heavy loads with 1300 turnkey integrations. It offers accessibilities through mobile apps, both android, and ios, with high data security with a 30-day free trial and then a price dependent on the user traffic.

Who Uses The Manager?

Something you may also wonder is just how many people use tag managers. About 41.4% of the top 200 marketing websites use google tag manager. MOST COMPANIES HAVE EASY ACCESS since GTM is free and relatively easy to use.

The Down Side To GTM

Another thing to keep in mind is that when using a manager, if the codes get “damaged” during edits, all tags will stop working, and more time and recourses will be spent looking for the error. Also, With the popularity of GTM and its many users, something to keep in mind is that it may not be as optimal for future use, and the foundation of ConversionXL is here.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store



A Seattle web design and online marketing agency that delivers high-end websites. A passion for web development and SEO.