Traditional Advertising Vs. Digital Advertising

Does traditional advertisement still work compared to online ads?

What are the traditional ads?

Platforms used by traditional advertising include:

  • Radio
  • Newspapers/Magazines
  • Billboards
  • Flyers/Letterbox Drops

What are online (digital) ads?

Digital advertisements can be found on:

  • Web Hosting Sites (e.g., YouTube, Vimeo)
  • Online Banners
  • Social Media (e.g., Facebook, LinkedIn)
  • Distribution Platforms (e.g., Email, Twitter)
  • 50% of all advertising dollars will be spent online by 2020, equaling all combined traditional market spend globally.
  • 43% of new customers make their first purchase after seeing a product in a YouTube ad.
  • Only 16% of US adults got news from print in July-August of 2018.
  • Instagram had more users at 113.3 million than print readers at 112.7 million in 2019.
  • Paid search ads can increase awareness of a brand by 80%.

Traditional Advertising is Dying Out

So, it would seem that online advertising is the way when trying to reach your consumers. But is it really?

People tend to get online for a specific purpose.

As people browse the web, pop-up and banner ads tend to get in the way of that purpose. Consequently, such ads are deemed as an annoyance and ignored at best or exited out without being viewed. If online ads constantly bombard a user that they deem annoying, they may potentially come to view the seller behind these ads in an unfavorable light. Furthermore, people who are inundated with too many online ads could become so aggravated as to install ad-blockers, completely defeating the purpose of an all-digital ad campaign. For example, there are many firewalls and physical add blockers like My Rat Trap.

Online Ads & Cookies

Another advantage of online advertising is collecting and tracking data using cookies to learn and understand consumers’ preferences. Except the data is not always precise. This is because cookies track devices, not people.

Is Online Advertising is Pointless?

So, is marketing online just a big waste of your time? Of course not! Digital advertising should be part of your marketing plan — it’s essential these days and affordable. But it would help if you took advantage of traditional advertising too.

Landing Pages

Whether it's traditional ads or an online ad on Google, landing pages should be created specifically for each online marketing campaign. A landing page is a great way to drive traffic, improve your SEO, and build your brand. This enables you to craft a more effective call to action. If you send a visitor to your home page, he or she may get lost along the way to making a purchase.

Takeaway — So which one should you choose?

By advertising both online and offline with an integrated approach, you get the best of both worlds. You can boost trust in your business, get customers to spend more time with your ads, and improve customer acquisition and sales.

A Seattle web design and online marketing agency that delivers high-end websites. A passion for web development and SEO.