Traditional Advertising Vs. Digital Advertising

What are conventional ads?

  • Television
  • Radio
  • Newspapers/Magazines
  • Billboards
  • Flyers/Letterbox Drops

What are online (digital) ads?

  • Websites
  • Web Hosting Sites (e.g., YouTube, Vimeo)
  • Online Banners
  • Social Media (e.g., Facebook, LinkedIn)
  • Distribution Platforms (e.g., Email, Twitter)
  • Total traditional ad spending share in the US decreased to 45.8% in 2019.
  • 50% of all advertising dollars will be spent online by 2020, equaling all combined traditional market spend globally.
  • 43% of new customers make their first purchase after seeing a product in a YouTube ad.
  • Only 16% of US adults got news from print in July-August 2018.
  • Instagram had more users at 113.3 million than print readers at 112.7 million in 2019.
  • Paid search ads can increase awareness of a brand by 80%.

Traditional Advertising is Dying Out

People tend to get online for a specific purpose.

Online Ads & Cookies

Is Online Advertising Pointless?

Landing Pages

Takeaway — So which one should you choose?

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A Seattle web design and online marketing agency that delivers high-end websites. A passion for web development and SEO.

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Visualwebz

A Seattle web design and online marketing agency that delivers high-end websites. A passion for web development and SEO.

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