Today’s Business Owners Web Skills

Understanding SEO & Online Marketing

For a business owner, learning what Search Engine Optimization is so important because of how it affects the website and its ranking. Search Engine Optimization or SEO for short is basically making your website more visible on search engines.

On-Page & Off-Page SEO

On-page is the process that takes place on the website. For example, creating content and optimizing via the right title, sub-titles, and meta descriptions, to name a few. Off-page are the factors that help domain authority by linking back to the primary website and social media activity. Basically, stuff that happens outside the realms of the website.

Content is King

Content is also a skill that a business owner needs because reputable websites always have great content. Content is the main source that will draw in customers because the content is informational and allows potential visitors to understand your business and decide if they should become a customer or not. You want to make sure that your website has quality content that will build the trust of customers. It shows that the company wants to build a relationship with them and not just in it for a quick transaction.

Online Advertising

Advertisements have always been something that businesses have used since the start of time. Whether it was shouting out aloud, or bombarding the web with online ads. You will need to advertise your business for it to gain recognition. You will always see a company’s advertisement be it YouTube or twitter or tv, it will be there. As a business owner, you need to learn how to advertise efficiently and cost-effectively. You could hire an online marketing service to help you with advertising but it’s also good to know how to advertise yourself.

Take Away on Web Skills for Business Owners

A website can be so beneficial if it has certain aspects incorporated into it. It will always be helpful, for business owners to understand and know basic SEO and web-related skills. The advantage of having some background will allow business owners to better understand the process, time it takes, and at times be able to do it by themselves.



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A Seattle web design and online marketing agency that delivers high-end websites. A passion for web development and SEO.