Targeting Males & Females Online
Whether you target different genders online as a small business owner or online marketing agency? There are different ways to target males and females online. Ads target women and men based on their gender, sexuality, and other things. They look at their history on their computers of what websites they’ve visited to help them understand what strategy to use. Websites will ask you questions sometimes for you to use their website or to skip the ads, and that helps them narrow down what you like and what you don’t like. It helps companies determine how they want to target you’re based on gender, preferences, and your weakness. It’s hard to control the internet, and some people love hurting others online. Males and females have always been targeted differently by using different tactics and methods. They target both genders so they control what they should buy for who they should date. Females are easily targeted online than males because, most of the time, it’s the men targeting women. Women get targeted online and offline, and they are more likely to get attacked and belittled without help from everyone.
Advertisements:
Ads online have an easier time getting the females to buy their products more than men. They advertise on commercials, websites, or movie theaters from feminine products like pads to body wash. Ads and pictures online keep showing women what they should look like, and it has convinced them that they need to look like that. “There is an enormous amount of pressure on women to look a certain way, thanks in no small part to the way marketing and advertising have portrayed them over the years.” They tell them that if they buy these products, then they will look beautiful. They have set the standards of how women should eat, talk, look, and if they don’t meet the criteria, then they aren’t beautiful, and no man will ever want them. Ads online have set a target for women for years, and they slowly convinced them and all this so they can profit off them.
Ads target men by showing guns, cars, women, and cigarettes. They say that if they don’t have these, then they aren’t manly enough. “Advertisers are well aware of this and craft their message with supposed ideals of masculine identity; “Feeling insufficiently manly?” they ask. “This product will make you the man you’ve always known you could be.” They tell them without these objects than their manhood is at strike. Ads have advertised that without manhood, then you aren’t a man. Without these objects, then no women will want you, and you don’t fit into society; if you don’t fit into society, then you an outcast. Ads target men by questioning their manhood and women by what telling them men will want you like this. They use different tactics on different genders, and it’s been working for years. It helps them paint an image of what society should expect from men and women.
Bullying or targeting someone online:
Females take a lot of hate and targeting online. Shaming, intimidating, degrading, belittling, or silencing women online is accessible in the 21st century because everyone has access to the internet. Once a woman targeted online, then everyone tends to take sides; some people are against her or with her. Sometimes when a relationship ends, the ex with post pictures of the woman online so he can degrade her. “Uploading private identifying information publicly with the aim to cause alarm or distress, and the sharing of sexual or intimate images of a woman without her consent.” Once something gets on the internet, it’s hard to get it done, and now when someone googles her name, then that picture will pop up. It will follow her for the rest of her life, and it can lead to Mental Health Problems. “A 15-year-old Florida girl who committed suicide after her classmates saw a leaked Snapchat video of her in the shower.” Women get bullied if a revenge porn video is released on the internet, and people tell them to kill themselves. Some can’t handle the shame it brings to their families.
Online abuse has many consequences, and it can destroy a person’s life very badly. It can lead to depression, suicidal thoughts, and other things. People online say hurtful things to women like to kill yourself, no one wants you alive, and the world would be a better place without you. Some people have thicker skin and can handle comments, and others can’t. If someone keeps repeating the same things to you every day, then you start to believe that what they are saying about you is accurate. You can find out anything about people’s personal life online, and that can make them vulnerable to attacks. Online women are attacked for their looks, weight, or lifestyle choices. Complete strangers will abuse, harass women online because they rejected them, or they don’t like the person. It’s increasing at an alarming rate on how many women have been subjected to hatred online.
“Nearly a quarter (23%) of the women surveyed across the eight countries said they had experienced online abuse or harassment at least once, including 21% of women polled in the UK and 1/3 (33%) of women polled in the US. In both countries, 59% of women who experienced abuse or harassment said the perpetrators were complete strangers.” A lot of women can say that they have been targeted online for no reason, and these rates are alarming. When people target women online, they sometimes use fake accounts, so it’s hard to track the person down. You can block the person, but they can make another fake account, so it’s hard to stop the person. Sometimes they will even post the person’s address and phone numbers so they can be stalked off the internet. It is leaving women vulnerable and worried about their lives online and offline.
Men don’t have a lot of hate targeting done to them online. They are bullied mostly against the comments they make about women or their manhood. Their bully isn’t as bad as women, but they get bullied. If a woman does revenge porn on a man, then it isn’t seen as a big deal, then if a man does it to women. Men mostly get bullied because of their manhood. If a man doesn’t act like a man, then he is a woman. Men get bullied if they don’t toughen up and act like a man because his manhood is getting challenged.
Catfishing:
Women get catfished online by men and vice versa, and it’s more common than we think. Catfishing is when you tell someone that you are this person when you aren’t. Online dating has a lot of catfishing going on, and people get heartbroken by it or even worse murdered. “About 1 in 5 users have pretended to be someone else online to impress others.” There are many reasons why someone catfishes someone online because they are afraid the person won’t like them or they think the other person won’t want their looks. “If I try to send my real, unedited pictures to anyone that seems nice, they stop responding to me.” Sometimes an ex will target women online so they can get back at them. They would want to cause them pain and expose them. Catfishing can be done from a fake account, using an old picture, and editing your photos.
Men tend to catfish more than women. “Roughly 25 percent of men say they have pretended be to someone else online versus 18 percent of women.” Males are scared of their manhood being threatened, and they don’t handle rejection very well. Women target men online because they have low self-esteem and that men want beautiful women. They are afraid of not being good enough, so they pretend to be someone else. Men target women online because they can’t relieve their identity of being pedophilia into the world, but online, no one knows their identity. Older man lies about their age online so they can get younger women, or they lie about their wealth and how much they have. Women look for a man with a stable job, and they don’t have that, then they lie about that. Some people come clean and tell the person others ghost the person.
Transgender:
People who don’t identify as men, women or LGBTQ get bullied, threatened online because they don’t fit the gender. Ads don’t know how to target them, and society doesn’t know what to do with them. Since they are an outcast of society’s norms, they get bullied, threatened, and judged. “Lesbian, gay, bisexual, and transgender (LGBT) youth experience nearly three times as much bullying and harassment online as non-LGBT youth.” They target them because their religion doesn’t accept them, or they don’t like it.
Targeting anyone for any specific reason is wrong, and it shouldn’t be acceptable. You never know what’s going on in the person’s life, and the way you target them can harm them. Everyone handles things differently in life, and some manage it better than others. Ads, bullying, degrading, catfishing, and abusing someone online are horrible. It easy to see someone online living a picture-perfect life, but you need to look beyond the pictures. Everyone can post amazing photos and make it seem like they are living the life, but it can all be fake. The difference between targeting someone online and offline is that you see that person every day. Targeting someone online can lead to that person having mental health problems. Some people delete their social media accounts because they can’t handle all the mean things people are saying to them and that sad. As a society, we need to think about the consequences of our actions.
Targeting specific demographics be it male, female, or transgender can help small businesses monetize and generate sales if done correctly. Whether it's an SEO company, an online marketing firm, or a small business owner, targeting specific demographics should be looked at from the perspective of data, and ROI.
