Seattle Website SEO

Ranking Through SEO

Whether you’ve just completed your website project or have been running a long-lasting blog? SEO will need to be a priority in getting your web page and website ranked on search engines.

SEO stands for Search Engine Optimization and is the process to optimize your website and help your website be on the first page of searches. By the way, “Search engine” refers to the tool or website that people use to search for information on the internet, such as Google, Yahoo, Bing, and others. Therefore, you need to understand and know the right ways to practice SEO. In fact, adopting the right SEO techniques will ensure that your web page and website are ranked higher and visible to your crowd of visitors.

Key factors that impact your website SEO will determine whether it’s able to drive traffic or not. Our Seattle website SEO article will highlight the do and don’ts you as a small business should know. Knowing the right content by placing the right back-end code will enable Google to understand your website content and index better it accordingly. For example, rich snippets and structured data will allow your website to be prominently placed and highlighted online.

Following is a list of areas any proficient webmaster and an SEO expert will know, and as a small business with a website, you should know what SEO specialists do.

Factors that impact your Website SEO


Your content is a compelling thing when it comes to attracting visitors and ranking on search engines. The more powerful, the more opportunity your website will gain when it comes to higher listings on SERPS (search engine result pages). By the word “powerful content,” I refer to the content relevant to the needs of visitors and users. For example, having How-to Guide, Tutorials, e-books, blog posts, and articles will allow the website and web pages to be beneficial to its readers. Besides, powerful content should also be engaging and effective for visitors. Having relevant but not unique and engaging content could result in higher bounce rates. Bounce rates are generally the time a user stays on a website.

Besides that, the freshness of the content also important. Your content's freshness is referred to as how you organize and post the new content to your website. Also, you can update your content by rewriting your old content if there anything new or update over time to make your content more effective and up to date. Finally, keywords and phrases are also important to improve your chance to get a higher rank on the search engine page.

On-page SEO refers to all the things you can optimize within your website using the keywords to optimize HTML code, title tag, meta description, sub-headings, Internal links, and image name and Alt tags.

  • Title Tag: The title tag is your website's title, which tells the search engine what your web page about.
  • Meta description: This is a short description that tells a bit more about your website, and it appears below the title tag. It is useful for visitors to check whether it is related to what they are looking for or not.
  • Internal Link: Internally linking or hyperlinks is another important thing for on-page SEO. If you leave the hyperlink of another webpage on your site, it would help the search engine study more about your site and make your site engage with the visitor longer.
  • Sub-Heading: Sub-headings such as H1, H2, H3 that you use in your HTML code are not used only to help the visitors easy to read. It could also help the search engine understand the content better and benefit your content to be searched by the search engine.
  • Image Name and Alt tag: Normally, you always want to include the image on your website. It’s also a good chance to use your keywords and phrase to name your image and Alt tag. Doing this can help the search engine detect your image while visitors use the keywords to do an image search.

On-Page SEO Summary

The length of your content and quality will determine its relevance and help a website rank higher. However, well-researched keywords and phrases will further help your website to get a higher ranking. But excessive use of keywords can result in search engines penalizing your website. Hence appropriate synonyms and a good mix of keywords should be utilized.

Besides on-page SEO, off-page SEO also an important factor that impacts your website ranking. The factor that off-page SEO can influence your website is the number and quality of backlinks. The more website backlink to your content, the more credits Google can make your website.

  • Quality: quality is an essential factor for Google and other search engines to rank a website. They try to decide whether your website is legitimate and trustworthy. To ensure that your website can trust, you need to build a backlink from the website with authority.
  • Authority Link: The search engine will search your domain authority and rating your website. You need to connect your website to a backlink with high authority to support your rank on the searching engine page. Therefore, you need to be careful picking backlinks and build a good relationship with other content creators so they can share your content and use your website as a link on their website. Also, it would help if you were careful with spam backlinks that can cause your website banned by the search engine.
  • Social Promotion: Social media is also an important factor for off-page SEO. When your content is interesting, and you have a good relationship with other creators, they will like and share your content. The quality of likes and shares from other creators and fans is a good way to boost your website search engines.

Off-Page Summary

Off-page SEO helps increase your chance of boosting your website traffic as well as rank. The important things are you have to make sure that you have high-quality websites with relevant and interesting content linking to your website. Emailing webmasters that have similar websites and exchanging links would be a great start to achieving this.

Types of Website SEO Practices

In terms of Search Engine Optimization, two identifiable practices can get your website ranked higher. The first one is White Hat SEO, which is the right approach and reflects quality SEO. The developer and SEO experts provide engaging, unique, interesting, and useful content to the visitors. At the same time, the other group is Black Hat SEO, which is the group that concerns boosting web page and website rank quickly but by breaking search engine rules and guidelines. Following is a summary of the differences between white hat and black hat SEO.

White Hate SEO focus on quality, they follow all the requirement from the search engine. The technique and strategy of developing your content is the target for long-term visitors. Here are some factors that you should practice as White Hat SEO:

  • Provide unique and relevant content
  • The content is valuable for the reader
  • Targeted meta information of your website
  • Structure and navigation through the website
  • Speed and performance of your website.

As a result, White Hat SEO is the ethical strategy of developing a real website that is useful for visitors. To do this way, it might take you time to high rank on search engines. However, you will earn trust from your audiences and benefit your website in the long term.

Black Hat SEO

Black Hat SEO focus on getting ranked higher on the search engines but doing it unethically. This is done by manipulating Google algorithms' likes so that the website and web pages are quickly ranked high. But, this is short-lived and will always fire back after a while. Here some tricks that they use in Black Hat SEO:

  • Taking content from the other website to use as their own.
  • Creating automated content and give fake backlinks.
  • Report the other website that has the same contents as spam
  • Try to attract visitors with keywords and phrases, but the contents are irrelevant or fake.

As a result, the only thing you can get from Black Hat SEO is to achieve a faster search engine ranking. However, it is just a short-term strategy that gives visitors bad experiences and a high risk of being penalized by Google and other search engines.

Take Away on Website SEO

Google wants to offer the best experience to its users, and they are strict about keeping up their quality. So, they will punish you if you are not following their rules and try to manipulate and cheat on them. The punishment could cause your website to reduce organic search traffic over time dramatically. More than that, your pages could have vanished from the search result.

Our Seattle SEO Agency has a solid handle on SEO. In fact, we’ve been handling SEO projects as far back as when the history of SEO started! Also, our Seattle web developers are experts when it comes to development and how to properly optimize websites so that they are ranked higher and ahead of their competitors.

We strongly suggest that you avoid SEO marketers saying that your website can be ranked in a few days! These factors will have a negative influence on your website and are closely tied to Black Hat SEO. As a long-term solution, you should consider SEO experts familiar with Google guidelines and demonstrate results. In fact, ask for references where they have successfully ranked websites higher. Finally, it's always a good idea to research this topic, for example, know what SEO is and how it works for small businesses.

Local Web Design Services

If you’re looking for web design, website development, a new website, or need to revamp an existing small business website, then you’ve come to the right place. Notably, at Visualwebz LLC, we understand business owners and the website benefits your business needs. Also, we understand that being a website owner. You will want to see immediate results. Furthermore, we can help your website reach an international, national or local customer base. Besides, we know how to get your customers to you. After all, small business websites and SEO have been our specialty since 2008!

We Deliver the Best Web Services

Our website developers specialize in delivering the best websites and nothing more. More significantly, our qualifications and experience allow us to deliver clear and concise solutions. Whether it’s a simple website or one that’s complex or built on PHP or ASP, we will always keep you in the loop during the whole web development process.

Interested in chatting to us regarding SEO or web design? Or have questions regarding our expertise or web design costs? Then Contact us today at 425.336.0069. You may also want to check our reviews and learn why our customers like us! After all, our 5-star reviews clearly tell prospective customers why we stand out regarding service, punctuality, quality, and affordability.

Originally published at on November 28, 2019.




A Seattle web design and online marketing agency that delivers high-end websites. A passion for web development and SEO.

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A Seattle web design and online marketing agency that delivers high-end websites. A passion for web development and SEO.

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