Quality SEO = Business Success
A strong online presence will help any business stay competitive
The key to any successful business is to have a strong online presence. However, establishing one’s business as a recognizable name can be difficult to do without properly optimizing your website pages. Yes, you could argue that good content will automatically be noticed, but good content that is optimized for the web WILL get noticed and ranked higher. Especially, when it comes to the most popular search engines like Google, Yahoo, and Bing.
While it may be true that big search engines, like Google, search the web in via their own using crawlers, you don’t want to leave the success of your business to them. The first thing to know is that you should always index your web pages with the most popular search engines. Google has a page where one can submit their page to Google’s database for free. There is a multitude of other directories you can also submit your website to, but their bread and butter are based on submissions. Hence there will always be a charge to submit to the likes of Yelp.
Big search engines also keep track of how many times a link is followed (backlinks) from their page, and also how often the page is linked by a separate site that they're crawler has observed. The more your web page’s link to or is followed or found on external sites, the greater will be your page’s prominence on the search algorithm. In order to gain prominence, some SEO experts only prefer to emphasize strongly on cross-linking. Cross-linking, in short, is when a web designer puts as many links to their own site as they possibly can on other, external sites. That way, when the web crawler sees the link it raises the prominence of their site.
In some cases, it may not be appropriate to optimize a certain page. If you or someone you know operates a web site that is best kept anonymous, there is a simple solution. Simply add a file called robots.txt to the root of the main web page’s folder. Inside the robots.txt file, make sure to add a line that says: <meta name="robots" content="noindex"> Any page that includes this file with this line will not be crawled. This file can be used to hide certain internal pages within a greater web site from the web crawlers, and prevent them from showing up in random searched on search engines.
These are only some practices SEO and online marketing agencies will deploy. Other SEO practices could be, ensuring that the correct tags, metadata are utilized will help the likes of Google to better understand the content. Metadata is data that describes other data.
User Experience & Quality Content
SEO consultants and web design agencies could all try every trick in the book. But, quality websites and web pages will always include building websites with the right user interface, user experience, and content. Remember, becoming the top-listed site on a search engine is not a passive endeavor, it takes a great deal of effort. Let Visualwebz a Seattle Web Design Agency dop the work for your small business.
