How to write content for the web

5 min readDec 11, 2019

How to write content for the web requires art, style, and critical practices. Textual digital content should always be based on many primary areas when writing strong content for your customers and readers. Whether your an SEO expert or just starting as a blogger, the following are some content writing tips.

Content Writing Tips

  1. Find a purpose.
  2. Important information & headlines.
  3. Building trust.
  4. Original & unique content.
  5. Research.

1. Find the Purpose and Target Audience

Once your website developer has completed the website, the first step towards getting the website ready for launch would be to create quality content. Any good content writer will tell you that you will not be able to write good content without knowing its purpose. A few questions should be triggered and brainstormed at this stage. For example, are you selling any service or product? Are you writing to increase the traffic to your website? Maybe you're looking for higher conversions? Once these areas have been identified, you will notice that your goal has created the foundation for writing some great content for the web.

Always coming back and focusing on the target audience will allow you as a writer to stay on track. Keeping a rough idea alive in your head will allow you also to generate new perspectives and ideas. After all, it is your target audience you are writing to engage and attract.

2. Important Information First

When you write for the web, put your important information first. This will immediately engage your readers. For example, the benefits of a service, why your business, and how it will help the reader should be a priority. Such valuable information on the website will reduce the bounce rate and keep visitors on web pages longer.

This type of writing is called an inverted pyramid. For example, newspapers have used this writing technique since it first came about. Key, important detail first, followed by detailed content. Website content is no different. Starting with the basic idea informs customers quickly. After all, it only takes a few seconds for visitors to either stay on a web page or disappear. Think about it and give them a big-picture or idea first.

3. Good Content For The Web Should Build Trust

We constantly engage and continue if there is some strong connection or trust. Hence, always provide accurate and valuable information to readers. For example, gaining trust could result from some facts or links to prove the content's authenticity. Also, always write the right content for your website—another area to pay close attention to copyright issues. If you are using someone else, data then cite the website or author. Of course, as writers, don’t forget to correct spelling and grammar mistakes. Rich and trustworthy content will always need to be updated. Hence, keep your content update with the correct information.

4. Originality

In simple words, original content means that you have not copied and pasted blocks of writings from other places. Spend the time and effort in working on your idea, thoughts, and opinion. After all, it is easy to detect what is original and what is fake or copied. If excerpts from other authors or websites are used, cite them and give the original writer the credit they deserve.

Why is original content needed?

Google has many search algorithms that can quickly detect your copied content. Copied content on your website may do more harm than good. For example, your web page ranking may not budge from ranking higher! Hence, original content is needed to rank higher on Google and other search engines. Also, peoples likely to share original and quality content instead.

The tone is related to the syntax used to express your thoughts, views, or any information. Your writing tone should match your readers and their interests.

The main aim of writing content on most websites is to attract visitors and purchase or complete some other goal. Hence, educating the visitor and making them aware of the benefits, and understanding your services or products will create a higher chance of a conversion.

5. Great Web Content Creators Always Think Of Strong Headlines

A strong headline is the foundation of great content on your website. The primary purpose of the headline is to provide an idea about the content to the readers. For this one reason, time should be spent in generating an enticing and engaging headline. Use powerful adjectives like powerful, great, best, top, etc. Having such powerful headline words will attract and engage your readers to read your content.

Along with solid headlines come CTA (Call to Action). CTA’s will generate conversions for your small business. After all, your content should attract the readers to contact, call, subscribe or even download a free resource. When you write for the call to action, put yourself in place of readers.

6. Quality Web Content Research

Knowing the subject and being well versed in the subject matter will only allow you to generate excellent content. It’s always a good idea to read what others have written on the topic. Also, if you're a business, compare your competition and check what content they have. This will provide you with ideas and trends. In fact, with the help of your competitor’s content, you can increase the quality of your content and be ahead in terms of higher page ranking and up-to-date information. There are many online tools available to help competitive analysis when it comes to website SEO and the right content to get you started. Some of them are buzz sumo, Alexa, Moz, and ahrefs.

Quality web content and content writing are core to any website, and time should be spent building the proper structure and message. The right research, words, and placement of content on a web page that is done correctly will prove beneficial for any content writer, blogger, or business.

Originally published at on December 11, 2019.




A Seattle web design and online marketing agency that delivers high-end websites. A passion for web development and SEO.