How digital marketers should be using Chat GPT
Success via AI
In over one year, Chat GPT has revolutionized the world and introduced the AI boom. For many decades, through media and film, AI was considered a dangerous product that would effectively destroy if used. However, after the release of Chat GPT, opinions on the development and production of AI changed tremendously. Many people have changed their opinions when dealing with a proper AI tool firsthand. The experience led them to believe that their bias and fear around AI tools was due to not understanding how they can be used. Since then, it has proved to be highly beneficial to several people, such as students, educators, researchers, digital marketers, and even the average person. The program is one of the most valuable tools of the twenty-first century due to its many uses, which can be either for education or profit.
What is Chat GPT?
Chat GPT has four different versions of the model, with the first ever version being released in June 2018. It has since then garnered over 180 million users. First founded by Sam Altman, it was the most prominent AI program that the world had ever received. Although Chat GPT has had a rough start in the press world due to the negative stories surrounding it, the tool produced revolutionary content. It exploded in popularity after it passed the bar exam, the SAT, the US medical licensing examination, and many more. It was also able to write papers on certain subjects that were thoroughly researched and written with proper grammar and spelling. Many educators could not tell when a student wrote a paper as the model would find a way to create the paper based on the student’s writing.
Previous programs explicitly designed to draft papers have never been this developed. It was a life-changing discovery as many people could not tell what Chat GPT was and what was made by humans. It caused a scandal in the education world, leaving many divided on how to feel towards the program and if its production is worth the trouble caused. It caused many educators to feel uneasy as they noticed from the model release that it was continuously being used to cheat on assignments. Others, such as employers, also noticed an uptick in the use of the model since its release.
Since its release, it has become the number 1 AI tool in the world and, thus, the most famous AI tool. When it first came onto the scene, it was constantly talked about as many people could not believe that AI was producing quality content rather than endless amounts of useless, unusable substances. Previously, many people thought that AI would never be possible to use or would take decades to become as advanced as it is now. However, when Chat GPT was released, it introduced AI to the world and left many surprised when it was shown how advanced it was.
Its rapid advancement was unrestricted to Chat GPT as many other AI tools that took years to create and code to be efficiently used could constantly be updated. With each update, AI users such as Midjourney were shocked at its advancement. In only under two years, it produced confusing images that could not follow the prompt. However, the recent model has shown it can produce images that can be mistaken for real photographs of people, animals, or objects.
Utilizing Chat GPT
Chat GPT can be described as an advanced version of Google. It scans the entire internet, and in a matter of seconds, the program responds to the question asked with the information organized to provide the most beneficial answer with all the information it had previously scanned. It can also be used for coding. However, controversial coding has been done by humans until the development of artificial intelligence. However, now Chat GPT can develop codes based on prompts entered in. The user must write what they need to be coded and enter it into the program.
Due to Chat GPT's explosion in popularity, hundreds of thousands of website articles, videos, and other forms of content give users instructions on how it can be used efficiently. Many people have found that AI tools can be advanced search engines and tools to use for profit. Users who have never been introduced to this model or have zero previous knowledge can find information on using any AI program in under 10 minutes.
To use Chat GPT, the user has to create an account, and only then can one utilize the benefits of this tool. It can beemployedd in fifty languages, which means it has many possibilities for the user.
Ask questions like:
“What is the most used product of 2023?”
“What title should I use for this project.”
In only a matter of seconds, Chat GPT will deliver a response that can answer the question accurately and as proficiently as possible.
How can digital marketers use GPT?
Research can take up to countless hours. However, it is necessary when wanting to promote a business or product. Digital marketers need to know who the consumers are and how to promote them. Chat GPT can provide research that would be done in a few hours down to a few minutes to save time. In addition, brainstorming what the marketing idea should look like can also be done by Chat GPT. It can create charts based on prompts to understand what marketing techniques consumers dislike and the opposite. Chat GPT can also be used for social media. It can gather information based on which social media posts result in the most positive engagement and build off of it. It can be used to create posts that relate to the original post and give feedback on why other posts did not result in good engagement.
If a product needs to be advertised, the marketer should ask Chat GPT to provide ways to market it. For example, if the user wants to promote a product, it should first input a little background about the product and how it can be used. It should also include the primary age range of the customers and then tell Chat GPT to create a promotional marketing technique for the product in Spanish.
To create a post by Chat GPT, a user needs first to use the prompt to develop an idea for the model to base on. For example, if a marketer wants to create a social media post summarizing the company’s feature highlights and most used functions, it can first direct Chat GPT to make a basic prompt. Then, it can ask what posts attract users the most, such as if video or picture content performs better. Are there specific colors or fonts that consumers find to be more engaging? These questions can be asked to give the user the most efficient result. Then, the user can ask Chat GPT to provide a prompt of content that can be promoted as a list type.
Chat GPT is one of the best models for coding as it produces code in seconds based on a prompt.
Another way the model can be used is to help understand how to resolve an issue. Many corporations need help knowing what to do when customers feel they need more support with their marketing. There are many reasons that the customer can feel this way, and Chat GPT can use its vast knowledge to detect the most common issue to be resolved. For example, if a marketer finds that users have been constantly returning a product, it can ask the model to fetch data based on the internet on how consumers feel about the product. One prompt that can be used is
“Provide me a detailed list of what consumers are reporting about ___ product, including items such as how many stars it is rated, what is the most popular feeling toward it, and would recommend it to others.”
Digital Marketers’ Success Using Chat GPT
Many popular brands have seen how Chat GPT has become a beneficial tool for promoting one of their products. For example, one of the biggest companies in the world, Coca-Cola, used Chat GPT to help it understand how to promote it individually to capture everyone’s perspective. Coca-Cola and companies such as Amazon, Tesla, Boeing, and Netflix have decided to utilize AI as they found they have provided tools to save time and effectively maximize their communications and marketing to the desired audience.
Why is Chat GPT a good model for digital marketers?
Chat GPT has proved to be the best possible AI tool for digital marketers due to its rapidly increasing current developments. As of recently, Microsoft is said to be investing billions into the program to improve it further and introduce new possibilities and higher success rates. With these developments, many more companies will be interested in investing in the tool as they can predict it can be an even more efficient tool with the right financial influence.
In addition, it is an easy-to-use tool. You do not need a degree or hours spent training to understand how to use it.
Final Thoughts
Understanding how to use Chat GPT is a handy skill for a digital marketer. Chat GPT will continue to gain popularity, and its usefulness has provided countless stories leading to success. When utilizing the program as intended, it can provide desired results that can save time and energy to promote a product accurately or engage users with the brand. Through Chat GPT, an infinite number of prompts can be created. Because of its recent investments from many corporations’ digital marketers can find themselves counting on this program. Future changes will only lead to the best possible version of the model.
