Google for Small Businesses

8 min readApr 25, 2023

Google Maps is a web mapping service by Google that provides satellite imagery, street maps, panoramic views, real-time traffic, and route planning options.

It offers a street view, a feature providing panoramic views from designated roads, and maps can be used to plan travel by foot, car, bicycle, air, or public transportation. It is a popular tool for navigation, exploring locations, and checking traffic conditions.

Google Maps is a popular web mapping service that provides its users with a wide range of services. It offers satellite imagery and street maps to help users visualize the location they are searching.

The 360° panoramic views of streets give users a more immersive experience and help them better understand the area. Additionally, it offers the Street View feature, which provides panoramic views from designated roads and allows users to explore locations in greater detail.

Overall, Google Maps offers a comprehensive mapping solution to its users. Most people search online for goods and services, and we increasingly do local smartphone searches while on the road. However, numerous small businesses either need an online presence or if they do, it is false and incomplete.


You’ll want to understand the land layout and whether you plan to add a small business to Google Maps. To do so, we must conduct a high-level audit of the state of Google Maps listings for the companies in the area using a variety of search techniques, including Google My Business, that provides information about which firms have listings as well as clues about how the listings were being exploited for the benefit of the company.

The initial audit aims to identify duplicate or fraudulent listings while working with a single small business. Use a variety of search engines, such as Google on a computer, Google Maps on a mobile device, and incognito searches as opposed to personal searches, at the very least, to see what results maps are returned. You should also examine the map for the correct placement of the pins and look for duplicate and incorrect listings.

Google My Business (GMB) manages its online presence on Google. With GMB, businesses can create a free listing that appears on Google Maps and in Google search results. The listing provides information about the company, such as its address, phone number, hours of operation, and photos, and allows customers to leave reviews. In a perfect world, you would progress to the localized stage, which entails creating, claiming, and verifying the listing.

Additionally, GMB offers businesses information on how people discover them on Google and interact with their listings. This can assist firms in making wise judgments on how to enhance their internet presence and attract more clients. GMB enables customers to connect with the business and submit reviews, enhancing its reputation and exposure. Companies may make the most of their online presence by constantly updating and maintaining their GMB listing, which will help them keep their information correct and current. In summary, Google My Business is vital for local businesses to connect with and engage with customers, establish an online presence, and increase their visibility on Google.

Google Maps Listing — Google My Business profile.

What are Google Maps listings? It refers to the business listings on Google Maps when a user searches for a particular business or location. These listings include the business name, address, phone number, website, hours of operation, photos, and customer reviews. Google Maps listings can be managed and optimized through the Google My Business platform, allowing businesses to provide up-to-date and accurate information to potential customers searching for local businesses or locations on Google Maps.

This can help businesses improve their visibility and reach a wider audience online. To go further, let’s dive into the Google My Business profile, Claim, and verify the business: The first step is to claim the business on Google My Business and confirm that you are the owner or representative of the company. This can be done via phone, text, or mail. Please fill out all the information: Once verified, complete all the information on the Google My Business profile, including the business name, address, phone number, website, hours of operation, and a business description. This information should be accurate, up-to-date, and consistent across all online platforms. Choose the correct categories: Select the appropriate categories that describe the business, such as “restaurant” or “plumber,” to ensure that the business appears in relevant searches.

Optimize Your Listing via Keywords.

How does a small business achieve improved local search visibility that makes them stand out against the competition? Using local keywords on a business’s website effectively improves local search visibility on Google Maps. The goal is to use keywords relevant to the business and its location so that Google can identify the website as a good match for local search queries.

To get started, businesses should research local keywords that potential customers use to find companies in the area. This can be done using tools like Google Keyword Planner, which allows businesses to identify keywords with high search volume and low competition. Once the relevant local keywords have been placed, companies should incorporate them into their website content, headings, meta descriptions, and URLs. However, avoiding overusing or “stuffing” the keywords is essential, as this can be seen as spammy and may harm the website’s ranking.

In addition to using local keywords on the website, businesses can include the business’s location in the content, headings, and meta descriptions. For example, a plumber in Seattle could use phrases like “Seattle plumbing services” or “plumber in Seattle” to improve the website’s relevance to local searches in the Seattle area. By using relevant local keywords on the website, businesses can improve their local search visibility on Google Maps and attract more customers in the local market. It is essential to regularly monitor and adjust the keywords to ensure they remain relevant to the business and its location.

Quality Connecting Websites.

To build quality backlinks, businesses can start by creating high-quality content that is relevant and useful to their target audience. This can include blog posts, infographics, videos, and other types of content that demonstrate the business’s expertise and provide value to customers. Once the content is created, companies can promote it through social media, email outreach, and other marketing channels to reach a wider audience and attract backlinks.

They can also contact other websites in their industry or niche and request a link to their content. However, building quality backlinks from reputable and relevant websites is essential, rather than just trying to get as many links as possible. Low-quality or spammy backlinks or toxic links can harm the website’s domain authority and rank on Google Maps, so it’s essential to be selective in choosing which websites to target. Building quality backlinks is a long-term strategy that can help improve a business's website's domain authority and search engine ranking on Google Maps and increase its visibility to potential customers in the local market.

Accurate business information

Accurate information on Google Maps can help businesses appear in local search results and attract new customers by providing precise and comprehensive information about their location, hours of operation, phone number, and website. By ensuring that this information is consistent across all online platforms, businesses can improve their chances of being found by potential customers and increase their visibility in their local market.

Businesses can demonstrate their professionalism and commitment to providing a high-quality experience by providing reliable, up-to-date information. This can attract and retain customers and encourage positive reviews and ratings on Google Maps. Furthermore, accurate data can help businesses build trust and credibility with potential customers.

Google Maps provides analytics and data on how users interact with a business’s listing, such as how many people view the profile, how they find the company, and what actions they take. This information can help enterprises to optimize their presence on Google Maps and improve their overall online marketing strategy. In addition, accurate data can provide valuable insights into customer behavior and preferences.

In summary, using accurate business information on Google Maps is essential for small businesses to succeed in today’s digital marketplace. By prioritizing accuracy and consistency, companies can leverage the power of Google Maps to increase visibility, enhance user experience, and gain valuable insights into customer behavior.

Real-life case studies of how small businesses have used Google Maps to their advantage:

  1. Happy Tap, a water filtration company based in Cambodia, used Google Maps to expand its reach and increase sales. By creating a Google My Business listing and optimizing its online presence, Happy Tap attracted new customers and increased awareness of its products. The company also used Google Maps to track customer behavior and measure the effectiveness of its marketing efforts, which helped it refine its strategy and achieve tremendous success.
  2. The Beehive, a co-working space in Salt Lake City, Utah, used Google Maps to improve its visibility and attract new members. By creating a detailed and accurate Google My Business listing, The Beehive could appear in local search results and attract potential customers searching for co-working spaces in the area. The company also used Google Maps to monitor customer feedback and respond to reviews, which helped it build trust and credibility with its target audience.
  3. Jambo Superfoods, a cannabis-infused food company based in Colorado, used Google Maps to expand its distribution and increase sales. Jambo Superfoods identified new markets and growth opportunities by optimizing its Google My Business listing and using Google Maps to track customer behavior. The company also used Google Maps to monitor customer reviews and respond to feedback, which helped it build a loyal customer base and establish itself as a trusted brand.
  4. Fix My iPhone, a phone repair company based in Phoenix, Arizona, used Google Maps to improve its local search rankings and attract new customers. By creating a detailed and accurate Google My Business listing and optimizing its online presence, Fix My iPhone could appear in local search results and attract potential customers searching for phone repair services in the area. The company also used Google Maps to monitor customer behavior and measure the effectiveness of its marketing efforts, which helped it refine its strategy and achieve tremendous success.
  5. Kava Coffeehouse is a small business located in Austin, Texas. Before Google Maps, the coffeehouse relied heavily on foot traffic and word-of-mouth marketing to attract customers. However, after creating a Google My Business listing and optimizing its Google Maps presence, Kava Coffeehouse saw increased website traffic, phone calls, and walk-ins.
  6. Clutter is a startup that provides on-demand storage solutions in major cities across the United States. Using Google Maps’ location targeting feature, Clutter was able to reach potential customers within a specific radius of their storage facilities. This helped Clutter increase its local search visibility and reach its target audience more effectively.
  7. Pit Stop Auto Detailing is a mobile car detailing service in the San Francisco Bay Area. Using Google Maps, the business optimized its local SEO and showed up in search results for relevant keywords such as “car detailing near me.” As a result, Pit Stop Auto Detailing saw an increase in online bookings and phone calls from potential customers.
  8. Overall, Google Maps has provided small businesses with a cost-effective way to reach and engage their target audience. By optimizing their Google Maps presence, companies can improve their local SEO, increase foot traffic, and drive revenue growth.


In summary, these case studies demonstrate the importance of using Google Maps for small businesses to improve visibility, attract new customers, and measure the effectiveness of their marketing efforts. By creating a detailed and accurate Google My Business listing, monitoring customer behavior and feedback, and using Google Maps to track key performance metrics, small businesses can leverage the power of this platform to achieve tremendous success in today’s digital marketplace.




A Seattle web design and online marketing agency that delivers high-end websites. A passion for web development and SEO.