ROI When Getting a Website in Seattle

Visualwebz
4 min readFeb 25, 2021

Return on Investment (ROI)

Do web design agencies takes great pride in not breaking your bank account when it comes to the various website choices we offer? For example, new web design, social media campaigns, or website SEO. Yes, some agencies promise that individualized services are the best ROI, regardless of your budget. And that they focus on your success and build long-term relationships.

Before starting any project, you will always ask some questions so that we understand your business needs.

Questions like:

  • Who are/will be your customers?
  • The demographics?
  • Product(s) and/or services that will be sold?
  • What type of design are you looking to have your business reflect online?
  • Will you need your website regularly updated and maintained?
  • Do you have a budget for this project?

Most reputable web design agencies will work with customers to provide that ultimate solution! Be it a simple website or a complex dynamic website.

Professional Web Design Agency Seattle

Our web design agency, Seattle Services, focuses predominately on small businesses. Also, our commitment to local small businesses has allowed us to continue to offer quality services at affordable rates. We know that running your small business is challenging and comes with a series of challenges. Hence, learning from the mistakes of others is the best way to prevent making those mistakes yourself. This certainly applies to any small business web design and marketing strategies. Inevitably, over the years, we have continued to refine and perfect our web design strategies.

Our experience has taught us that any small business's web design must be individually understood. Hence, you don’t have the same end product for two similar businesses. Also, there are some guidelines you can ensure when it comes to your online presence. Such guidelines will positively reflect your brand and attract the right customers.

Web Design Do’s

  • Establish Clear Goals
    What is the primary goal of your website? What are you attempting to communicate? Define the intentions of your stakeholders. Keep your goal in mind as you design your website. A clear objective will ensure a focused design.
  • Define Your Audience
    Identify the basic demographics of your target audience; age, gender, and profession, for starters. More in-depth research could also reveal more characteristics. This can be accomplished through focus groups and surveys.
  • Utilize Mobile Platforms
    Marketing is not limited to your website. Span the reach of your company’s presence across the most popular social media platforms. Ensure your website also has a mobile-friendly format and a smartphone application if it seems useful to your business goals. Responsive web design is a must.
  • Use Geo-Targeting
    This service ensures ad delivery is based on your audience’s location.
  • Ensure Search Engine Optimization
    Ranking well on search engines means your target audience will find your site more quickly. Utilize strategies to boost the SEO of your website. You should check out some SEO case studies here.
  • Track Your Results
    Once your website is designed and complete, you want to verify its success in reaching your target audience. Installed an analytics tracking system to track your success. This will allow you to make adjustments as necessary to expand your online presence.

Web Design Don't's

  • Use Flashy or Cluttered Design
    The last thing you want to do is confuse your viewers. Keep that goal in mind and make your design simple and polished. Less is often more. Space allows your message to stand out and be easily communicated to your audience. Regarding navigation and effective UI, Web Design is a must for an intuitive flow.
  • Have Poor Navigation
    Think about your website as if seeing it for the first time. If you’re a customer, can you navigate the site easily? Are there clear links to reach the most popular information? Avoid making the audience dig through multiple pages to get where they want. Drop-down menus on the homepage should demonstrate all the possible pages.
  • Fail to Include a Clear Call to Action
    Consider the action you want your targeted audience to take. Do you want them to fill out a survey? Email your business for a consultation. Make sure this action is prominent and accessible on your website.

Web Design Agency Seattle

Visualwebz LLC knows that any small business website project requires careful planning. Be it a small or a large e-commerce platform. Moreover, before starting a web project, we suggest that you look at other websites. This will provide a good idea of your website design styles and may fit your business. Also, website developers will better understand your goals and base the design on this.

After all, we pay great attention to your target audience. In addition, good quality unique images should be part of the design. We always suggest original images rather than stock photos. For example, good quality unique photographs will help your website stand and give your business added personalization. In addition, unique content, be it photos or text, will help your website's ranking. In addition, your website will avoid falling into the trap of cookie-cutter content and structure. Hence, having appropriate photos and graphics will help your website stand out from your competition. Remember, investing in a professional photographer will pay off.

Why Functional Small Business Web Designs are Needed

Americans love to shop, and an increasingly large number of consumers prefer shopping online. Hence small businesses need to adapt to the consumer’s needs to keep them returning. But 46% of these businesses do not have functional websites, and 35% think that their businesses are not big enough to justify a reason to have a website. Despite this, the confidence rating for small businesses in 2019 was 70%, while the confidence rating for large companies was 36%. In summary, American consumers have a lot of faith in small businesses.

--

--

Visualwebz

A Seattle web design and online marketing agency that delivers high-end websites. A passion for web development and SEO.