Digital Marketing: The Facts and Figures 2020
While the term digital marketing may be broadened by some to include any formerly digital content that was once an analog version (radio, tv, electronic billboards, telemarketing, etc), the term is rather ubiquitous and unanimous in describing the use of the Internet via computers, webpages, mobile devices, social media, email, etc in marketing. Differences between the two are primarily summarized in distribution and implementation. Traditional methods can be much higher in cost and have limited customization/personalization, limitations with updating, poor campaign implementation, and measurement, among other issues.
Digital marketing has addressed all these traditional shortcomings. It is also interactive, engaging the viewer with its messaging. This component is perhaps its largest factor in separating it from traditional marketing.
There are still benefits to traditional methods, however. Such as its impact, permanence, and a good campaign can be memorable for years. A company or individual employing digital marketing must try and overcome the medium’s oversaturation, impermanence, and continually evolving implementation.
Marketing strategies, or channels as they’re referred to, are many. And with digital marketing, the methods are only growing and evolving. Some analysts choose to combine disparate strategies together -such as search engine optimization with content marketing. While others choose to focus on intangibles such as word-of-mouth or the organic (free) traffic flow between websites and search engines.
What is compared below is the most effective trends within this varied medium. It is merely presented as an overview of the disparate channels and their individual benefits versus handicaps.
Comparison of Digital Marketing Channels
*CPC= Cost per Click
Digital marketing is continually evolving and while it hasn’t, and may never fully replace traditional methodologies, its value, investment and usage have continually grown. And there is no reason to expect that this trend should stop.
The Future of Digital Marketing Salary
There is a wide range of opportunities emerging through digital marketing, including careers that even as recently as ten years ago didn’t exist. The expansion happening in this industry is creating a demand for a brand new skill set.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same things, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world.
Let’s take a look at some of the career options available in digital marketing and the average salaries.
