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You may not realize this, but typography is all around us, whether a website design agency creates content for a website or an online marketer figuring out how to promote a product or service. It's a big part of grabbing the reader's attention! They all need the right typography that fits the brand.
Typography also is known as a typeface and is the first impression to the reader. When it comes to creating beautiful typography, design and creativity play a huge part in attracting the audience's attention to whoever is reading. Today sometimes, basic fonts aren't enough. To me, personally, typography speaks louder than words. Creating typography is also an art. When grabbing the audience's attention, it is a technique to make sure it is legible, readable, and eye-catching to the reader.
The kinds of typography creators are comic book artists, graphic designers, and even artists who create graffiti on the side of buildings and fences. This type of art has been around since the thirteen century and changes as the years go by. As technology advances, so does typography. It has been re-invented as technology has evolved. Typography is used in book covers, graffiti, packaging, and labeling. Designers today have endless tools to design and be creative. With today's technology to create a wide variety and range of typography, it can make it impossible for graphic designers to become familiar with every type of typography design out there. The possibilities are pretty endless.
Importance of Typography
When it comes to business and branding, Typography is essential. From every shape, form, font, color, and sizing, the art behind it can become a brand's identity. First off, choosing the right font translates the design and selecting a suitable font to target the audience. When choosing the perfect font combo, it is to determine what you want the font to say to the reader. It's best to learn your clients' goals when creating the brand for the business. Today most standard fonts are minimal, simple, and clean.
When you choose colors for your logo, it is a psychological tool for the designers. There are wide ranges of color palettes that make it easier for the designer when creating—choosing the right colors for the business that it represents can affect the customer emotionally. Never underestimate the importance of selecting the right font, color, and size when creating a typography logo for your brand. Typography draws attention and brings meaning behind the design in every brand of its business, advertisement, and printing.
Revolution of typography
As technology has changed, so has typography. The history of Typography has been around as far back as 1850 to 1600 BC. During that time, the Greeks called it Phaistos Disk, made from fired clay, and since then, it has changed drastically. In the 11th century in China, movable typography was invented during the Song dynasty. Even during the middle ages, it opened up many writing styles, such as handwritten and well-illustrated manuscripts.
Then came the 20th century, when computer technology revolutionized typography. When Macintosh allowed people to create commercial graphics software digitally, designers could experiment with typefaces with practical fonts and typography. Designing for the computer screen is now more critical than ever, which has opened up endless possibilities for graphic designers.
Beginner Mistakes with Typography
These are four mistakes that beginners make with Typography. They crowd the letters, not scaling proportionally, using too many typefaces, and Ignoring Readability. When it comes to the crowding of the letters, it's tempting to fix it because you're almost out of space, and there are still a few more words to fit. The problem is trying to make the spacing a little tighter now they're too close and can affect the audience's Readability, and now your design is crowded. Another beginner mistake is stretching the words or over condensing. Just trying to make it fit and cause the lettering to change shape wasn't supposed to happen. Different design applications have shortcuts to avoid this, making it easier for the designer to avoid this mistake.
Programs like Photoshop and Illustrator offer this. Using too many typefaces is also another mistake beginners make. Some designs require a decorative mix based on your brand and advertising, but some don't. A good rule of thumb is two or three. If the font has too much of a style, it can make your brand or logo amateurish and that it was rushed and just thrown together. Then there is ignoring Readability. The design is supposed to attract the audience's attention, and with this comes the ability to read it. The design process can be distracting to a point where you can lose focus. Issues like the font size being too small or the font and background becoming transparent make it hard for the audience or customer to read.
Typography and Psychology
As we know that typography designs are a representation of a brand. It brings its mood with each font to the reader. The audience can have an emotional reaction to the typography that was designed. A question that psychologists ask is what type of font can affect human memory? People's emotions and the way we think can respond to the chosen fonts and colors. A typeface can create and make an impact on personality. For example, the font "Modern" tells the audience that it represents smart, trendy, and forward-thinking. The modern font to the audience reflects what tomorrow may bring. When choosing a font for your brand or logo, you have to consider how the intended audience will interpret it because the reader may have feelings or emotions about the font and color you choose. Typeface effects of human memory on which fonts are selected and how we process information.
A designer should know some fonts when the typeface can trigger the audience's emotions about the brand and logo for the client. A couple of these fonts are Serif, Italic, Mono-spaced, and a Script. To the audience when the use of Serif can be interpreted as timeless, traditional, and stable. Italic to the reader is motion, distinct, and decorative. Also another font for typography is Mono-spaced. Mono-spaced to readers can say, "Hey, I'm techy, sophisticated, and exceptional." Lastly, there is a Script. The font script can tell the reader that this is personal, elegant, fancy, and pretty for a typeface. These are just some examples, as there are so many more fonts.
Typography Impacts Businesses
The font is the most effective way for online businesses to reach targeted audiences. The text encourages the visitor to communicate with the company on the web page. For designers of typography, creativity can make or even break the business.
Web design has advanced, and typography holds the design together. Typography is one of the many web design components to give any website the wow factor!
Typography is the client's image, and as a brand, it can and will go both ways. Based on how the web page's design is set up and the right fonts used, it can make a good or bad first impression on the reader. This could mean it could be the first of many visits to your web page or the last. It can tell the investors if this is something worth investing in and is promising, or it can give the impression that this company is not organized, focused, or have a clear vision.
Typography matters because it reaches the client through websites, social media, and printouts when it comes to a business. Typography can make…or break a business.