5 Ways You Can Compete with Other Web Designers

Sell Yourself

Unfortunately, there is no one magic solution that will ensure you will get work. As a web designer, you will have to cover your bases and market yourself in many different ways. Yes, SEO, online marketing, and social media presence will also be needed. But the big one is to learn to sell yourself. Here are 5 different ways to do this:

1. Start With Free Work

You can do a couple of things if you are having a hard time breaking into the web design industry.

Helping other Developers on GitHub

There are many open-source projects that you can contribute to on GitHub. In fact, if your work is good enough, the project manager may accept your submitted changes. Besides building a network of go-to web developers and web design agencies, you will also have an addition to your portfolio.

Open Source Web Projects

You should also be looking for web design and online marketing companies that you would want to work for, especially if you're not looking to set up your own web agency or freelance. Such web design agencies sometimes will have opens source projects posted on GitHub. Adding to these projects is a great way to show your worth for the company. Imagine someone working for you before they even send an application. Such relationships and networking opportunities will no doubt open doors for future projects, as well as being hired.

2. Promote Yourself and Participate in Competitions

This one may seem like a no-brainer, but you would be surprised how many designers don’t market themselves. Or at least not as well as they should.

Social Media

Not having any social media exposure will only limit your exposure. That being said, you should have an active social media presence. Don’t be shy. The more active you are online, the easier it will be for web design projects to land on your laps! So, don’t be an undercover designer, be active an active and extrovert web developer. Get a Twitter, a Facebook, a Linkedin, a Snapchat. Anything that you can link to and market yourself. After all, selling yourself is about getting the word out. Naturally, as a web designer, you should know all about social media presence too.

Linkedin

If you don’t already have a Linkedin profile, get one. LinkedIn has become an industry leader in professional connections. Data suggests that 96% of job recruiters use LinkedIn in some way to conduct their hiring process. However, only 36% of job seekers have an active LinkedIn profile. Having an updated LinkedIn profile puts many professionals such as web designers in a great position. Exposure to Social Media will allow you to be ahead of the pack.

Compete

One resource that web designers don’t utilize enough in is web design competitions. There are plenty of places to submit personal website designs to. Most of these sites announce awards to people every month. Some even do it daily. This is a great way to flex your proficiency and cross-promote. Your next client may even find you through one of these competitions.

3. Don’t be a jack of all trades. Find a niche

If you’re hungry for work, you might be inclined to canvas a wide area for jobs. This means that you will have a higher chance of landing a gig. Right? But, this is not the case. In fact, doing this will put your portfolio up against a huge array of web designers. You will find that your odds of getting a job decline substantially; hence, it makes sense to try not to spread yourself over multiple web areas. This should be left to web design agencies with the leverage, resources, and staff skilled in each of the niche areas. For example, a social media marketer may be clueless in terms of back-end development. Likewise, an SEO expert will have limited knowledge in front-end web design.

Specialize in specific industries

You don’t want to land a job and then have to ask your clients the details of what business they are in or trying to sell. That will destroy your credibility. This can create a sense of unease with potential clients that you are inexperienced and don’t understand their business. You want your clients to feel like they are in good hands. After all, keeping your client happy is web design 101. A sure way to do this is to know what they want without them having to tell you. Hence, it would make sense to understand the industries you will be focussing on. For example, small businesses like dentists, attorney’s at Law, landscape Supplies, even websites for dentists, towing companies, tattooists, or auto junkyards!

4. Use Your Clients to Get More Clients

Have you gotten a few jobs but find it hard to get work consistently? You might want to think about starting a referral program. Use your previous interactions with paying customers to find more work.

5. Fighting it Out with The DIY Developer

By now, you should be confident that you can compete with other web designers. Well, guess what? They are not the only competition you have. Nowadays, companies like Wix, GoDaddy, and Squarespace all have solutions for the do-it-yourself web developer. Such web services have drawbacks and limitations and are short-lived for businesses that will scale and grow down the road.

Get Out There and Show Clients What You Got

Now that you know how to compete with other web designers, it is time to take action. The quicker you get to work on taking steps to be competitive, the better. The world of web design is constantly growing and evolving. You want to keep pace with the competition.

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Visualwebz

Visualwebz

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A Seattle web design and online marketing agency that delivers high-end websites. A passion for web development and SEO.